It’s about time to wrap up 2009 and look forward to a more exciting 2010. Overall Search Engine Marketing (SEM) was less impacted by the recession than traditional advertising. Most companies came to realize that Search Engine Optimization (SEO) and Pay-Per-Click provide cost effective ways to attract new customers during tough times. According to the Search Engine Marketing Professional Organization (SEMPO), in 2009, close to $15Bn was spent through the various search and content networks in North America. This number is expected to reach close to $17Bn in 2010 as more advertisers focus on accountability and ROI and small and medium businesses jump on the bandwagon. Repeat and new advertisers will see some major changes in 2010:
Prediction #1: The use of long tail keyword searches will rise
Prediction #2: We will experiment with more AdWords ad formats
Prediction #3: We will find out the impact of the Bing & Yahoo partnership
Prediction #4: We will test more geo-targeting campaigns
Prediction #5: We will experiment with Pay-Per-Click in social media
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