Sunday, December 20, 2009

YouTube keyword suggestion tool


The YouTube keyword tool was launched in March 2009. For those of you familiar with the Google AdWords Tool, it works pretty much the same way. Instead of using web queries as the AdWords tool does, the YouTube tool tracks keywords that trigger videos on a particular topic. These keywords can then be saved and used to edit 'tags' when uploading videos. The example below shows keywords that were returned by the tool in relation to 'search engine marketing. The tool generated 33 keywords. Some of them are a bit out of place but other like 'internet marketing training' or 'sem' can be useful. This tool is probably more directional and I would think it will become more targeted as the number of videos and queries on YouTube increase.


Another feature offered by the tool is the video id or URL feature. I looked for a popular video on 'search engine marketing' and the tool returned keywords YouTube users entered to find this video. The functionality generated 46 keywords.

 

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