The latest rumor was that a U.S. regulatory decision will come in the first quarter of 2010. If approved, and many think it will be, Yahoo! will start fading out its organic and paid search platforms and substituting Bing, country-by-country. It is widely anticipated Bing will first start rolling-out in the U.S.
It is hard to tell whether the estimated 30% market share of a combined Bing & Yahoo will disrupt Google predominance in U.S. search. It is also difficult to predict what will be the impact of this new partnership for Bing and/or Yahoo advertisers. This being said, it would make sense to imagine all pay-per-click will be managed through a joint (revamped) Microsoft AdCenter. Advertisers might want to familiar themselves with it and stat anticipating an influx of impressions when Yahoo and Bing searches are combined.
More to come in 2010. I am looking forward to using an alternative platform to AdWords. Most advertisers are a bit reluctant to use 3 and plus providers. Making this into two large platforms might turn out to be an easier sale.
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1 comments:
Great points. I myself have thought about that. Thanks for sharing.
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