Saturday, March 27, 2010

State of Search Engine Marketing report 2010 - SEMPO

The Search Engine Marketing Professional Organization just released it State of the Market survey for 2010. The long awaited report gives us an insight into Search Engine Optimization (SEO) and Paid Search trends, based on the input of 1,472 agencies and client side marketers from 68 countries. This year and for the first time, the report included a section on social media marketing. 


Some highlights from the report:


1. Econsultancy and SEMPO estimated the North American Search Engine Marketing (SEM) industry to be $14.6B in '09, up from $13.5B in '08. They estimated the market to grow by 14% in '10 to $16.6B


2. Companies continue to shift money from traditional advertising to SEM: 














3. Google continues to dominate the SEM market:














4. Companies expect to spend 43% more on SEO and 37% more on paid search in 2010


5. More than half of advertisers say that Google keywords have become more expensive
















Most companies expect to spend more on social media in 2010:





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