Marketing E-mails Expected to More Than Double in Five Years

According to Forrester Research, U.S. consumers are expected to receive about 9,000 marketing email a year, which is an average of 25 / day by 2014. This advertising age article points out that close to 10% of them will not reach their recipients due to poor targeting and ISP spamming mechanisms. This touches on some of the points I addressed in the previous posts about email marketing and analytics.